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Search Engine Optimization

Once your website is live, you want as much traffic as you can get. Many folks will get to your website from word of mouth, or through your other advertising efforts. However, you must also think about local users that are searching for information on the internet. Over 70% of searches on the internet are completed by Google, so if you want that traffic you need to optimize your web site for the search engines.

Search Engine Optimization (SEO) is the process of optimizing your website to rank better in search engines such as Google, Yahoo and Bing. SEO can further be broken down into two areas – on-site SEO and off-site SEO. On-site SEO entails tweaking HTML code to improve your search rankings. Off-site SEO involves building links to your site, from other related sites. Each link pointing to a page on your site is like a vote of confidence for your content – the more links you get, the more respected you are in the eyes of the search engines and thus your rankings will improve.

At Drive Web Design, our sole focus is on-site SEO. Our SEO process includes the following steps:

  • Client Survey – First, we must communicate with the client to get a feel for their ideal customers and target market.
  • Keyword Analysis – With the information obtained from the survey, we will put together an analysis of keywords you should target, along with the average traffic of each keyword.
  • HTML Code Optimization – Once the list of keywords has been narrowed down, we will implement changes to the HTML code to receive more hits from search engines.

It’s important to keep in mind that it’s impossible to guarantee a #1 ranking when it comes to SEO. The search engines take into account hundreds, possibly thousands, of variables when ranking websites. New variables are being tested on a daily basis, and the entire process is very dynamic. The services we provide will undoubtedly put you in the right direction, but on-site SEO must be paired with off-site SEO for maximum results.

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