Are you ready to delve into the world of online marketing?
Millions of people go to Google every day looking for products and local services. When a user types in a search phrase, Google delivers them a page with two sets of links: organic listings and sponspored results.
The organic listings are the websites which have earned that spot over a long period of time, however anyone can appear on the sponsored results for the right price.
In fact, 96% of Google’s revenue comes through their AdWords Program. Don’t believe me? Two of the most popular home improvement retail outlets – Lowe’s and Home Depot – spent more than $50 million each in 2011 alone.
But that doesn’t mean you can’t compete as a small business – quite the opposite. Entrepeneurs and local shops everywhere are benefitting from Google’s online advertising for three main reasons:
- Highly Relevant – When setting up an AdWords campaign, you select the set of keywords for which your advertisement will appear. Once you choose phrases relevant to your business, you can rest assured that every visitor clicking through to your site is looking for exactly what you have to offer.
- Highly Targeted – You have full control over when and where the ads are displayed, down to the city level. Set your ad schedule and target locations and you are good to go!
- Return on Investment – This is where I come in. While the concept behind AdWords is straighforward, setting up a campaign takes a little know-how. And to get the most bang for your buck, you need to continuously test and monitor settings to improve performance. If you choose to set and forget it, you are likely wasting advertising dollars.
Google AdWords is a tremendous marketing tool because it provides instant traffic once you start a campaign. Contact me and we can discuss how you can use it to increase sales today!