Twenty years ago, I built my first website overnight (I was a night owl) for a local contractor — a 5-page HTML site for a roofer named Darren. The next morning, we met and I had cash in my pocket.
His company, DJK Roofing, is still my client today. That was 2010, and he's never left.
That one job changed everything.
I had just finished a Master's in Computer Engineering. The "safe" path was an engineering career with a steady paycheck and a boss I'd report to for the next 30 years. Instead, I turned it all down because I loved everything about creating websites. One paid win was all the validation I needed to bet on myself.
Why I Serve Contractors
For years, I worked with every type of local business — restaurants, dance studios, auto shops, you name it.
Then a pattern emerged. Home service contractors kept coming back because they were getting the most value from having a professional website that brought quality lead from Google search. They were honest, hardworking people who delivered real value — and most of them were getting a raw deal from the web industry.
Common themes were they're promised unrealistic Google Rankings, they're overcharged, and then stuck with an unreliable website provider.
That's when I shifted to specialize in this industry.
That focus is what separates Drive Web Design from every generalist agency you've already talked to.
Who I work best with in South Jersey & Philadelphia:
- Roofing companies
- Plumbing contractors
- HVAC technicians
- Electricians
- Landscapers & hardscapers
- Tree service companies
What I've Seen in 20 Years
I've been doing this long enough to know where things go wrong — not from reading about it, but from living it.
Here's what I've watched happen to contractors who didn't have the right web guy in their corner:
❌ A bad-faith designer held my client hostage by transferring his domain into her own personal account
❌ A business watched years of Google rankings vanish overnight after rebuilding their site on a new domain without forwarding the old one.
❌ A contractor chased a cheaper provider promising better results, got nickel-and-dimed on every small change, and returned five months later with an apology.
❌ Contractors who didn’t honor their signed agreements went silent mid-project, leaving money and momentum on the table.
❌ New contractors expecting $100K/year overnight, with no local reputation and just a site to their name.
❌ Accidental site shutdowns when hosting or domain renewals slipped through the cracks.
Every one of these situations shaped how I run things now. I protect your domain. I maintain your site. I don't disappear after launch day.
How I safeguard your business online:
- Your domain is registered transparently and never held hostage
- Proper redirects so you don’t lose years of Google rankings (we handle SEO stuff others miss)
- Clear expectations on pricing and changes — no nickel-and-diming
- Honest communication and advice on all things website-related
How I Work
I am not an agency. There's no sales team, no project manager, no support ticket queue. When you contact me, you get me — the same person who builds your site, monitors your hosting, and picks up the phone on a Saturday when something breaks.
Here's what that looks like in practice:
- One point of contact — text, call, or email, and I respond directly
- Your domain and hosting stay documented and protected under my management, and transfer cleanly if you ever leave
- Monthly maintenance is built in — security updates, backups, software updates, and my availability when you need changes
I've seen the agency model up close. You get a great sales pitch, then spend six months chasing a project manager who emails you a 20-page PDF that nobody reads. That's not what I do.
The contractors who've stayed with me longest — some over 15 years — didn't stick around because of a contract. They stayed because I showed up, month after month, and handled their stuff.
What you can expect working with me:
- Direct access to the person actually doing the work
- Clear, plain-English updates instead of jargon and reports
- Ongoing support so your site doesn’t get stale or fall apart over time
A Few Things About Me
I have a Master's in Computer Engineering, but my real education happened building dozens of websites for guys like you. I know what homeowners search for, how they compare contractors online, and what makes them pick up the phone.
I'm also an introvert, which works in your favor. I'd rather send you a clear text with an update than schedule a 45-minute call that could've been two sentences. I don't waste your time because I don't like wasting mine.
My approach comes down to this: build a clean site that loads fast on a phone, write it so Google knows what you do and where you do it, maintain it every month so nothing breaks, and be straight with you about what's working.
Outside of work, you'll find me on a golf course, a tennis court, hiking somewhere with no cell signal, or watching whatever game is on. Despite spending my days in front of a screen, I still think there's nothing like getting outside and away from the grind.
Let's Talk
No pressure. Just a straight conversation about what you need and whether I'm the right fit.
Want to know more about the launch process?

