There has been speculation about this for some time, but Google made it official: they will now include website speed into their ranking algorithm. The driving force behind this is simple – user experience. While speed will not carry as much weight as relevance, Google will show preference to sites that have valuable information AND load quickly. The faster the page loads, the more likely the user will stay on that web page, browse around, and become a recurring visitor.
Building a fast website is not a trivial task, either. There are several ways which one can optimize a site for better performance, but unfortunately this is not commonplace around the internet. In the video below, Matt Cutts, who is an SEO guru from Google, references a study that shows more than 40% of websites have syntax errors. Not only do these errors affect the speed of a site, but they also make it harder for Google to find information on your web pages. Google does it’s best to parse through web code that isn’t structured correctly, but if you want to ensure usability you must do the job right the first time.
Writing solid code is what we do at Drive Web Design. We do not miss the details that other companies do. You can rest assured that your site will be created under the most current web standards and optimized for performance. Contact us today for a free quote on your next project!